Not unlike miss Mariah Carey, I have a penchant for butterflies as you've probably noticed before. Which is why I basically freaked out when I saw Edun's new ad campaign featuring provocative imagery of models covered in butterflies of all shapes, sizes, and colors.

I find these images to be artistic, personally moving, and overall effective for creating a positive association with the brand, although I do feel they're conspicuously lacking in clothing (or focus on clothing).

If you're not familiar with Edun, it's a feel good fashion company (for profit) started by Ali Hewson and her husband and U2 band member Bono,  that encourages fashion industry development in Africa, and attempts to make the majority of it's clothing from sustainable fabrics.