What has flame decals, tail lights, and can drive people to fifth avenue? The answer might surprise you.
Prada pays homage to classical american styling via the 1950's with pleated skirts, hot cars, and even hotter car inspired shoes. Already projected to be one of the hottest street style staples of runway attending sophisticates, these shoes are on their way to icon status.
Must have shoes are nothing new for Prada. Their recent major hits have included Python Mary Jane Boots, Crystal Mules, and Flatform Espadrilles (another major street style player). I personally expect to see Prada's Car inspired shoes popping up in editorials, street style shots, and possibly even on red carpets (Katy Perry anyone?) over the next six months.
The shoes are featured in Prada's most recent video ad campaign which features models running into each other, fixing their makeup in bejeweled compacts, and presumably waiting for someone to pump gas into their 50's style rides.
Below are two of the forty images from the Prada 2012 print Ad campaign, which appear to be shot on the same set as the video. The styling and imagery are executed extremely well, and without saying a word during the minute and a half long video, Prada was able to tell a story and evoke a clear vibe for their Spring Summer 2012 collection.
All in all I like the video, the shoes, and the collection, but I do feel that some of the pieces are just plain costume. Would you invest the exorbitant amount of money these items will cost to be part of the "street style gang" or would you prefer to grab a pair of black Jimmy Choo slingbacks and call it good?